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1 1 Pine II, Joseph B., and Gilmore, James H., “Welcome to the Experience Economy," Harvard Business Review, 76, no. 2 (July/August 1998): 97–105.

2 2 Christensen, Clayton M., The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Boston, MA: Harvard Business School Press, 1997.

3 3 Pofeldt, Elaine, “Full-time Freelancing Lures More Americans,” Forbes, October 5, 2019 (https://www.forbes.com/sites/elainepofeldt/2019/10/05/full-time-freelancing-lures-more-americans).

4 4 Cotgreave, Andy, “Find Hidden Insights in Your Data: Ask Why and Why Again,” InfoWorld, September 16, 2016 (https://www.infoworld.com/article/3120513/find-hidden-insights-in-your-data-ask-why-and-why-again.html).