Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 108

To promote my husband’s Color Me Book brand (personalized coloring books), we created a press release and posted it to one media outlet: BuzzFeed Books. After the press release was picked up and trending on the main BuzzFeed website, we started attracting more interest for interviews and features.

To make it easy for others to discuss the launch of our company online (on their websites, blogs, and social media accounts), I posted our press release and media kit on our website in a section titled About Us. This material included the basic info, logos, and high-resolution photos needed to produce articles and other content about the Color Me Book brand quickly and easily.

I also included an email address dedicated to press inquiries that journalists and bloggers could use to contact us for interviews. As soon as news of his product hit the press, it went viral, and orders started pouring in.