Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 92

Every business and brand should have a mission statement describing its purpose — why it exists and its big goal or purpose. I strongly encourage you to write a mission statement for your brand. Here are a few examples:

 Google: To organize the world’s information and make it universally accessible and useful.

 Starbucks: To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.

 Sony: To be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content, services to deliver ground-breaking new excitement and entertainment in ways that only Sony can.

 Water.org: To bring safe water and sanitation to the world.

What’s your brand’s mission?

To ________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________