Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 91

When you think about your own identity, you’re usually seeking the answer to the question “Who am I?” You’re trying to discover your essence — what makes you you,— and that’s tough. You need to evaluate your belief system, your core values, and your life’s purpose.

The same is true for a brand. Engage in some deep soul-searching to figure out what your brand is all about. Explore its mission, vision, and values … or define what you want them to be.