Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 97

When writing your brand identity statement, make sure that it includes the following essential elements:

 Your brand’s name or tentative name: Discussed in the later section “Naming Your Brand”

 Your brand’s point of differentiation: What your brand offers that’s better than the alternatives

 Your target market: The people you most want to be enthusiastic about your brand

 Your brand’s mission or vision: Its purpose

 Your brand’s values: The one or two at the top of your list

 Your brand’s personality: Traits that you express in words or in the tone of your brand identity statement