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Written by the who's who in internet development, ‘The past and future history of the Internet’, published in Communications of the ACM, provides great background information to the early impact of the internet and how it evolved (Leiner et al., 1997).

All digital disruption is driven by technology, especially as it becomes smaller, faster and easier to access. Examples of technology-driven digital disruption include:

 1995: Amazon disrupted the traditional book-selling market

 1997: Netflix disrupted the traditional video-hire market

 2008: Airbnb disrupted the accommodation sector

 2009: Uber disrupted taxi services

What is interesting to note is that some disruption takes years to gain scale. As an example, Amazon is heralded as the next new easy-to-use online supermarket, yet it has existed for over 20 years.