Читать книгу Digital Marketing - Annmarie Hanlon - Страница 35

The Internet of Things groups together big data (see Key Term) from a range of different sources. This can be both positive and negative, as we have previously seen.

Health insurance companies know your age, job role, where you live, whether you drive far for work, your family composition, typical diet, height, weight, health problems and where you visit on holidays. Some companies are also offering free fitness trackers for cheaper insurance premiums, which allows them to assemble a full profile of your daily life.