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The General Data Protection Regulation, abbreviated to GDPR, has introduced major changes in how data is managed. The Regulation means that organisations can only contact consumers if they have explicitly given consent, so if you have allowed a company to contact you about an online sale and they contact you about a totally different subject, the law is being broken. If organisations mis-manage the data and it is accidentally shared, leaked or hacked, the fines have increased dramatically. Maximum fines are 20 million euros or 4% of turnover, whichever is greater. This could result in smaller businesses ceasing to trade if their data is not properly secured and is shared.

You can find out more about the GDPR on these websites:

 DMA https://dma.org.uk/gdpr

 European Commission http://ec.europa.eu/justice/data-protection/index_en.htm