Читать книгу Digital Marketing - Annmarie Hanlon - Страница 47

1 Imagine you are working for an organisation with an older audience, mainly digital immigrants. Write 500 words explaining the key changes in traditional to digital marketing and what this means to them.

2 Create an outline plan to start a blog as an opinion leader. What tools or skills would be needed? What would be the subject area? What types of content would be included?

3 Analyse the Internet of Things in your environment, whether at home, work or university. How are these items connected or how could they be connected?