Читать книгу Digital Marketing - Annmarie Hanlon - Страница 57

1 Think of a technology, an app or a device that has failed.

2 In Table 2.2 replace electronic mail with your selected technology.

3 Use the questions in Table 2.2 and score the items using a 5-point scale with ‘highly likely’, ‘likely’, ‘neither likely nor unlikely’, ‘unlikely’ and ‘highly unlikely’.

4 Analyse the factors: what is the overall perceived usefulness? And the perceived ease of use?

5 Which specific factors do you feel contributed to the failure of the technology, app or device?

6 Discuss with classmates.