Читать книгу Digital Marketing - Annmarie Hanlon - Страница 62

Second screening is also referred to as dual screening, media meshing, sofalising or connecting media.

The concept is about watching a TV screen (or a programme via Netflix on your laptop), whilst Facebooking friends on your mobile and using a tablet to search for content mentioned on TV. This enables consumers to watch a programme whilst searching for additional content about the programme and communicating their feelings about the programme to friends – simultaneously.