Читать книгу Digital Marketing - Annmarie Hanlon - Страница 48

This chapter has explored:

 The critical factors in the digital marketing landscape from ubiquitous computing to micro-influencers.

 Why the move from traditional to digital marketing tools has occurred and the difference between digital natives and digital immigrants.

 How digital disruption can change market sectors.

 Ways that the Internet of Things can be applied to consumers.

 How privacy and data need to be carefully managed in a marketing environment.

 The future potential of blockchain within business.