Читать книгу Digital Marketing - Annmarie Hanlon - Страница 9

Writing a textbook on digital marketing is achieved with a supporting cast of practitioners and academics. As a hybrid part-academic and part-practitioner I am in a wonderful and unique space with access to students as well as organisations of all shapes. Whilst I would like to list everyone who has helped, this would be like the never-ending speech at the awards ceremony! May I thank you all, you know who you are #RoundOfApplause.

Special thanks are due to: Karen Jones at Aston University, who provided constant motivation and helped with the content marketing and online communities chapters; Adam Civval at Greendog Digital, David Peck at the University of Derby and Peter Rees, an examiner in digital marketing, who all provided inspiration and ideas for mobile marketing; Karl Weaver, the CEO of Isobar, who shared insights into programmatic advertising; Richard Shambler, a long-established examiner in digital marketing and an expert in the SAF framework; some of my former digital marketing students now working in agencies and in-house: Joe Alder, Imogen Baumber and Jade Walden.

Thanks to those behind the scenes, including: Jonathan Saipe and Tracey Stern, who deliver digital training at Emarketeers, Brian O'Kane at Oak Tree Press in Cork, who inspired me to write my earlier practitioner books, Dave Chaffey, who encouraged me to write a textbook, plus the plethora of anonymous reviewers who provided fantastic feedback.

Translating the book from an idea to reality was made possible by the detailed and dedicated SAGE team, ably managed by Matthew Waters, Delia Alfonso and Jasleen Kaur.