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Getting your whole organization to do something different than what they are already doing, and then sticking to it through the “Middle,” is one of the most difficult things in business, and it's one of the hardest challenges a leader faces. The Middle is where you need not just desired intentions, but real, defined work to happen.

The Middle is where change can begin to really take hold. When you get very clear about what happens in the Middle, then the whole organization can see the progress, and can believe that you really will achieve the vision at the end. The Middle is where you make it stick. The Middle is the hard part.

The secret (which is not so secret) is that you can lead a transformation from the top, but you can't do a transformation from the top. Success lies in getting the whole organization to feel personal ownership in the transformation.

As leaders, we need to figure out how to keep our strategic change alive and moving forward without constant management intervention. How do we make the whole organization not only own the change, but have the ability and the motivation to keep it going?

Inspired by the Gleicher formula, I have created Patty Azzarello's model for successful business transformation: MOVE.