Читать книгу Small Business Revolution - Barry C. McCarthy - Страница 11

Deluxe has been a household name for generations, and we have been working with small businesses since day one back in 1915. Even so, you may not have heard about the Small Business Revolution.

It started as a marketing project to showcase the power of small businesses in our economy. To celebrate our 100th anniversary, we told the stories of 100 small businesses from across the country some years ago. It's kind of amazing that Deluxe has been around and helping businesses for almost half of America's history. Deluxe hired a brilliant marketer and brand expert, Amanda Brinkman, to create and guide that project. The result is an award-winning, beautifully produced video/television program viewed annually by millions of small business owners like you.

Long story short, we got a great response from the business community about the business lessons presented in a captivating and entertaining format.

You can watch the multiyear series from our website at deluxe.com/sbr and also on Hulu and Amazon Prime Video. If you haven't seen the series, you're in for a treat, if I do say so myself. You get a practical business education with real-world solutions to very real problems faced by a variety of businesses. You also get the benefit of the insights of the series host, our own Amanda Brinkman, and many of the experts she draws upon when constructing solutions for each business.

Not many people know this, but one of the factors that persuaded me to become CEO of Deluxe was my watching some seasons of Small Business Revolution, also known as SBR. I thought that if a corporation could share its 100-plus-year knowledge about business success, then it's a special place full of potential. I knew I wanted to be a part of that team, and I continue to be humbled to lead the Deluxe team and family.

I'm also humble enough to know that I don't personally have all the answers. So even though my name may be on the cover of this book, you should focus on the Deluxe name as the real source of the insights you will find on these pages. I think I'm reasonably good at certain aspects of business, and, as noted earlier, I built two small businesses myself years ago. The collective knowledge presented here draws from the experience of a whole team of specialists working together.