Читать книгу Small Business Revolution - Barry C. McCarthy - Страница 9

You may put on a strong and confident face to your family and employees, but I know the challenges you're facing as a small-business owner. I've started and run two successful small businesses, one when I was 15 years old painting houses and another in my thirties in the Silicon Valley around electronic payments. While I don't own a small business anymore, I run a big one. I'm the President and CEO of Deluxe, a Trusted Payments and Business Technology™ company that has been around for more than a century helping businesses succeed. Nearly 6,000 employees and their families look to me and my team for their livelihood, and millions of investors have trusted that their savings will grow by investing in our stock.

Your great-great-grandparents and every generation since has purchased checks from us, because we've been around since 1915. In fact, the founder of this company, W.R. Hotchkiss, invented the checkbook, making Deluxe the original payment company.

I wrote this book because Deluxe has an extremely unusual vantage point into the workings of small businesses. It's true, we provide services to literally thousands of some of the largest businesses on the planet. But we have more than four million customers, and millions of them are small businesses. They call us every day, not just to order more checks, but also to find out how we can help to grow their businesses. In fact, you might say that small businesses are our bread and butter.

We've evolved from being a check printer into providing many of the services that small businesses need to survive and thrive. Here's a short list of some of the services we offer to small businesses:

 Incorporation and business licensing services

 Checks and forms

 Logo design

 Trademark filing

 Designing, building, and hosting your website

 Marketing—both online and in print

 Promotional products

 Retail packaging

 Payroll solutions

 Online payments

 Merchant services (credit card acceptance and processing)

The list goes on. But here's what I want you to understand right from the start: this is NOT a book about promoting Deluxe products and services, like some long sales pitch. We have a great set of products and services, and you should check them out. There, that's my pitch.

But the truth is, you have bigger fish to fry at the moment. You're trying to keep your business afloat and the many other challenges that small businesses face.

This book is about how small businesses can successfully navigate big challenges.

If I'm able to help you through those challenges, I figure that you'll have gotten your money's worth from this book, and then some.