Читать книгу Small Business Revolution - Barry C. McCarthy - Страница 13

I'm not surprised that the businesses chosen by Deluxe on SBR did well. If I had Deluxe appear at my door and pay for stuff plus bring a huge team to work with me, I could improve a lot, too.

It may be true that you'd improve much if you were featured on SBR, but that's not the point. Even when we select a small town or neighborhood in a big city, only a handful of businesses get the chance to work directly with us. I agree that it's pretty cool for a business to get chosen, but the coolness does not stop with them.

This book will give you far more than what is in the television series, in two very important ways. We're limited in terms of what we can pack into episodes. Television does not lend itself to an in-depth treatment of a dozen or so aspects of each business—but this book will do that for you. The book also summarizes common themes and provides integrated advice about common business challenges supported by multiple examples.

In addition, you do not have to go through an application and interview process, with long odds that your business will be chosen. In reality, we receive nominations from thousands of towns each year, and in each of those towns, there are hundreds of eligible small businesses. In the end, millions of votes are cast to help us choose the area to highlight for a new season. Being one of the handful chosen for SBR is like winning the lottery.

This book stacks the odds in your favor, because you're holding the playbook for recognizing certain situations, and you have an easy reference guide detailing the best practices for handling those situations.

In a way, you're in the same situation as even those lucky businesses were, when we were done filming and had to go home. The most fundamental success factor of all is in taking regular and effective action toward a worthy goal. Our personalized boost is certainly a big help to those businesses, but is by no means enough to create long-lasting success. That can only come from the many regular actions that they must take, and that you must also take. By the end of this book, you'll know exactly what steps you must follow to create that long-term success.