Читать книгу Small Business Revolution - Barry C. McCarthy - Страница 16

One of the Deluxe companies is MyCorp, which offers cloud-based incorporation services for people who want to start businesses. That company gives us a unique window into the state of business formation in the United States. It was remarkable to see: in the midst of the coronavirus pandemic, the number of businesses formed skyrocketed. According to our data from MyCorp, business incorporations were up 11 percent year-over-year during the pandemic.

Clearly this pandemic caused people to stop and think about the jobs they had, or lost, and what other options there were. In some cases, they decided that this was the time to make their business dreams come true.

If you're one of those people, and you picked up this book in the hope that it might give you a boost to your brand-new business, you're absolutely right.

Our Deluxe team found in producing SBR virtually every business either was not using certain powerful business practices at all or they were using them ineffectively. For example, many businesses had no website, or their site was ancient and by no means presented the operation in the best light. In some cases, their site was solid, but the business was not using some other business-building method effectively, like email marketing.

In a sense, new businesses can especially benefit from this book, because they don't need to unplug or unlearn outdated practices. They can start fresh and in the direction that's been proven to work, instead of having to figure it all out the hard way.