Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 13

When I started out in the streaming business in 1998, people still had fax machines, high‐speed internet at home was a luxury and didn't exist in many locations, and streaming video was not HD quality and was the size of postage stamp and then a playing card. When you started a new job you probably got a desktop as opposed to a laptop computer. Oh, and to give you some context, the iPad was still 11 years away and the iPhone was still 9 years away. Also just to give more perspective, Joseph W. Lechleider, who is credited for being one of the inventors of high‐speed internet, was probably never thinking about sending video over the internet; 4G internet was not launched in the United States until 2010. With 5G launching globally now, the ability to receive amazing quality content anywhere in the world is now well within reach.

In the early days of the internet, online events and webinars were a small part of the events business and, quite honestly, an afterthought for event planners and conference planners.

Cutting‐edge advancements in video, audio, and integrated communication technologies have made it possible to do much more online. Gone are the days when companies were forced to deal with bulky, unintuitive webinar programs that produced poor‐quality video or choppy, broken audio. Webcasting technology that unites high‐quality, crystal‐clear audio and video, PowerPoint, live chat, and Q&A into a single streamlined interface has removed technological barriers for large and small businesses. Now all you need is a strong internet connection and you can deliver a TV‐style broadcast right from your home.

And with all these advancements, there is still a lot of resistance and uneasiness because of the misconceptions around virtual events.

Before we go any further in the book, I want to take you through all the myths you're going to hear and tell you exactly why they are not based in fact.