Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 19

So, before we really dive into the playbook, I'll walk you through the difference between webinars, webcasts, streaming, virtual events, and web conferences and the best use cases for each. Each of these options can be part of your virtual event, but in order to have success with each option it needs to resonate with your audience and meet your business objectives.

Think about what you want to achieve with each program and your call to action for the participants desired. Is your goal to have them buy something, learn something, or engage with the program? Keep in mind the viewing habits of your audience: will they be watching from their computers, TVs, tablets, mobile devices, or potentially all of the above?

Also keep in mind you don't have to pick one; I am a big fan of using a blended mix of all the virtual tools at your disposal, because they all bring something unique in the way you get to deliver your message.