Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 20

A webinar is traditionally an audio‐over‐slide broadcast that includes Q&A and chat functionality. The presenter is not visible on‐screen and the focus is on the slides using a microphone embedded directly in his or her computer or via a telephone connection. The virtual audience can type in questions and can also engage in open chat with a few viewers. Webinars are most commonly used for product launch or IT presentations where the focus is more on product specs or engineering details. These events are usually smaller in nature and may not always be available for on‐demand. They can also be ideal for presenters who have low internet bandwidth that can't support video or do not want to be on‐camera. Also, traditionally you would think of a webinar more as a seminar tool and one‐way technology and not used for collaboration.

As well, one of the most attractive elements of a webinar is that that the software available to create webinars is fairly easy to use, the software is readily available, and they are a low‐cost way of creating content and delivering it to your targeted audience.