Читать книгу Transitioning to Virtual and Hybrid Events - Ben Chodor - Страница 8

The nature of events has changed forever. Companies are reconsidering their in‐person event strategies and shifting to virtual or hybrid events instead.

A little fact that I found in a recent survey conducted in early 2020 was that 78% of marketing leaders said they expected to significantly increase their budgets when it came to virtual events. That says it all; the need for virtual events continues to grow so if you understand and master them, you'll position yourself as a forward‐thinking asset in your organization.

You can't just take a physical event, make it virtual, and instantly expect the attendees to have an incredible user experience, or expect your speakers to be able to make an easy transition to virtual when they won't be able to look into the eyes of the attendees, know if their jokes went over well, or hear their applause. But don't worry, by the time you finish reading this book, I promise you will have all the information you need to produce a virtual or hybrid event.

In this chapter, you'll get a basic understanding of virtual and hybrid events, including benefits and challenges, and I will also clear up some common myths and misconceptions about taking your events virtual.