Читать книгу Effective Writing in Psychology - Bernard C. Beins - Страница 22

A relatively new option for communicating your ideas is through the internet. Web presentations combine various features of traditional manuscripts and of visual displays, but there are some additional elements that foster effective communication. A web‐based presentation allows easy use of visual elements that are often too costly to include in printed manuscripts. In addition, you can use hyperlinks with your text to refer the reader to related web material or to references.

A simple web page is fairly easy to create if all you need is to present text, figures, or pictures, and hyperlinked text. It is helpful to know the code for the language of the web, HTML (HyperText Markup Language), but with the authoring software on the market, knowing HTML is not absolutely necessary. Fortunately, it is fairly easy to learn. You can even save word‐processed documents in HTML format, although generating a well‐formatted web page from a word processor can be tricky.