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Effective Communication

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A professor named Denis Dutton held a bad writing contest for a few years. The sentence that motivated him to begin the contest appears below; it was about an attempt at educational reform. The prose, which was not intended to be bad, was absolutely incomprehensible. (You should not feel bad if you don't understand it.)

[It] would delegitimate the decisive, if spontaneous, disclosure of the complicity of liberal American institutions of higher learning with the state's brutal conduct of the war in Vietnam and the consequent call for opening the university to meet the demands by hitherto marginalized constituencies of American society for enfranchisement.

(Dutton, 1999)

This book is an attempt to prevent you from writing such incomprehensible prose.

No matter what you choose as your medium of presentation, there are some characteristics of good communication to remember. First, you should establish your theme and organize your thoughts around it. Developing an outline or an idea map (as illustrated in Chapter 2) can be very helpful. To create either requires that you know what you want to say. It is tempting sometimes to start writing without a coherent idea of your message. If you operate this way, your writing may meander toward irrelevant topics.

Second, if you want to communicate effectively, you should make sure that your grammar is flawless and that your selection of words is judicious. When your writing is technically competent, your reader will not be distracted from your message by having to figure out what you mean. You also need to go back to your work to edit and revise it. It helps to re‐read your work when it is not fresh in your own mind; sometimes you can spot problems that were not initially apparent. In addition, your writing may benefit if you ask somebody to read your work and explain to you what is unclear. Mark Twain recognized the importance of revising one's work: “The time to begin writing an article is when you have finished it to your satisfaction. By that time, you begin to clearly and logically perceive what it is you really want to say” (Writing, n.d.).

Finally, it is important to remember that even lengthy manuscripts begin with a single sentence. In order to maximize the effectiveness of your writing, you should set up a schedule and a process. B. F. Skinner is a good example; he was an early bird, so he arose and did his writing for a few hours in the morning, a practice that he continued right up until his death.

Effective Writing in Psychology

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