Читать книгу Tech Trends in Practice - Бернард Марр, Bernard Marr - Страница 29

The IoT offers huge benefits to businesses. There are some great examples of this.

 For companies that make and sell products, making those products smart can deliver unprecedented insights into how those products are used. Thanks to these insights, companies can deliver a better service and improved products. Rolls-Royce, for example, installs sensors in the jet engines it manufactures, so it can better understand how airlines use those engines.

 The IoT also gives businesses the chance to deliver new customer value propositions. For instance, tractor and farm equipment manufacturer John Deere has developed intelligent farming solutions where sensors continuously monitor soil health and other factors, and give farmers advice on what crops to plant where, and so on.

 Companies are also generating new income streams, thanks to the IoT. Google’s Nest smart thermostats are one example of this. The thermostats collect real-time energy usage data from customers – data that’s incredibly valuable to utility companies and other interested parties. In this way, data generated from IoT devices can become a key business asset, and potentially bolster the company’s value.

 For many companies, the biggest IoT opportunities lie in the ability to improve and optimize operations. Data generated from smart machines – for example, manufacturing equipment – can be used to improve the way the company is run, potentially automate various processes, drive efficiencies, improve reliability, reduce costs, and so on. It’s no surprise, then, that manufacturing and industrial companies have been leading adopters of IoT technology, which brings me to…