Читать книгу Tech Trends in Practice - Бернард Марр, Bernard Marr - Страница 46

Finding practical takeaways and action points can be tough when you’re talking about heavy stuff like the very fabric of what makes us human! But there are practical steps your organization can take to benefit from what’s happening in wearable technology right now.

From the plethora of smart devices and smart clothing on the market, it’s clear that consumers are welcoming intelligent wearables that can deliver new insights and help them live healthier, better lives.

Therefore, if your company manufactures wearable products or devices, consider whether it’s possible to make those products smarter and deliver more value to your customers through intelligent insights. And from a service point of view, consider whether the wearables trend could help you offer more intelligent services. The insurance industry provides a great example of this, where customers with health or life insurance policies are rewarded for leading healthier, more active lives, by tracking their activity data through a smart watch or fitness tracker.