Читать книгу Tech Trends in Practice - Бернард Марр, Bernard Marr - Страница 55

Optimizing business processes, making better business decisions, and so on, will no doubt have a positive impact on the bottom line. But the link between data and the bottom line can be much more explicit, meaning data can be monetized to create new revenue streams.

This may encompass bringing new data-driven products to market (such as the smart products outlined in Trends 2 and 3), or it could mean actively selling data through optimized services (such as Google’s data-driven advertising offering). Data can even increase the value of a company; at the time of writing, the world’s top three most valuable brands were Google, Apple, and Amazon – each of them data-driven businesses.⁸