Читать книгу Tech Trends in Practice - Бернард Марр, Bernard Marr - Страница 50

Now might be a good time to mention that, personally, I prefer the term “data” to “big data.” The “big” implies it’s the sheer volume of data that’s really important. But equally important, if not more, is what we do with data. And, boy, can we do impressive things with data these days. Data, coupled with other trends like AI, is transforming our world – it’s helping to making our homes smarter (see IoT, Trend 2), physically augment humans (see Trend 3), and build the smart cities of the future (see Trend 5), and that’s just for starters. Data is also changing the way we do business.

Let’s look at the main ways in which businesses can leverage data (big or otherwise) to their advantage.