Читать книгу Tech Trends in Practice - Бернард Марр, Bernard Marr - Страница 51

Making better business decisions is absolutely one of the top priorities for most of the clients I work with. From how to hire the right people and target the right customers, to how to boost revenue, success means making the best decisions for your business. With data, you can better understand what’s happening in the business and the wider market and predict what might happen in the future – information that’s critical to good decision-making. Therefore, across every business function, data can and should be used to make smarter business decisions.

In one very simple example, US restaurant chain Arby’s discovered that its renovated restaurants made more money than its unrenovated restaurants. Based on this knowledge, the company decided to carry out five times more restaurant remodels over the course of a year.⁵