Читать книгу CBD For Dummies - Blair Lauren Brown - Страница 15

Consumers today are more knowledgeable and empowered in their ingredient knowledge than ever, but they don’t necessarily hold all plant-derived ingredients to the same standard. Take tea tree oil. It first came to the Western product market as an antibacterial; soon, it was in everything from soaps to toothpaste to honey. People took it at face value and consumed it in abundance. Now compare that approach to the hoops consumers want CBD products to jump through. They want to look at certificates of analysis (COAs) and know the location of the farm. I don’t know about you, but I don’t know exactly where the tea tree in my toothpaste comes from, and I’m an over-the-top kind of principled buyer of products. Most consumers didn’t even know what a COA was before the cannabis market opened up. The difference? Tea tree oil doesn’t come with the stigma of having been classified as an illicit substance.