Читать книгу Outsmarting AI - Brennan Pursell - Страница 17

The opposite of this myth is true. AI systems at Google and Facebook process oceans of data and classify you as this or that for advertisers willing to pay them for the results, but it’s up to you to buy their goods and services.

To integrate AI successfully into your business, you will have to work with AI vendors or your own team of coders, data scientists, and project managers, but you should never defer to AI outputs—at least, not totally or unconditionally. By all means, take them into account, but remember that people make the decisions and bear the responsibility, not machines.

Many people may have a deep-seated longing to have the perfect servant—one that anticipates your every need and whim, one that never complains, is always quick to respond, and provides pure convenience without a hint of trouble or nuisance. Iron Man has his Jarvis and Friday. The commercial success of Amazon’s Alexa, Google’s Home and Assistant, Apple’s Siri, and Microsoft’s Cortana, despite their severe limitations, indicates just how many people share that desire.

But AI will never tell you what it is that you really want. No AI system will know you better than you do yourself. Unless you lie to yourself. And some people, unfortunately, do that very well.

Having done away with these myths, let’s agree on AI common sense. Working with AI requires all your intelligence and diligence. Below are seven important rules for getting it right.