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We Wrote This Book for People like You

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This book is all about you and your work.

You are part of an organization of people—for profit, nonprofit, business, charity, government, NGO, what have you. And there are pressures on you to perform and compete. You can’t afford to ignore AI because it is an incredibly efficient mechanism that can be deployed and used effectively, if you design, deploy, and control it appropriately. You are already surrounded by it. You use it as a consumer whenever you search something on Google or buy anything from Amazon. It’s all over your smartphone. But it probably uses you more than you use it. Let’s turn that around!

You don’t need to be afraid of AI—it’s just a technology like any other—but you do need to watch carefully and learn how to use it. And you need to share this knowledge with your coworkers, superiors, employees, engineers, data scientists, suppliers, vendors, neighbors, and so on.

To outsmart AI, you do not need to be able to code all kinds of complicated algorithms. You do not need to be able to explain how GPUs help CPUs with data processing. But you do need to understand the differences among checklists, decision trees, and neural networks, so that you can make sure that AI tools are giving you the right information you require. You will need to maximize the quality of your data and make sure that your AI system does not churn out garbage or lead you to break the law.

We will help you. We don’t claim to be engineers or computer scientists. You don’t have to be either. We have had real-world success in designing, deploying, and selling AI and other advanced technologies. We have been teaching, writing, and helping people to work better for twenty years. Let’s ignore the hype, cut to the chase, and get to work.

Outsmarting AI

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