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CHAPTER 3. Refining Your Ideas

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HOPEFULLY THE FIRST two chapters have given you plenty of food for thought. Is your kitchen notepad starting to fill up with notes and ideas? Great – because now it’s time to start refining your business and product ideas.

“You don’t have to cook fancy or complicated masterpieces – just good food from fresh ingredients.”

– Julia Child, American cook and author (1912–2004)

Cook Wrap Sell

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