Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 32

Cake businesses have flourished in the wake of TV programmes like the BBC’s Great British Bake Off. Insurance broker Simply Business (www.simplybusiness.co.uk) recorded:

 a 54% increase in cake-making businesses in 2011

 a 325% increase in cake-making businesses since 2009

In fact, baking cakes has risen to become the eighteenth most popular start-up business idea in Britain today. Over 90% of these businesses are run by women. But the number of male bakers is also growing. The majority of cake businesses are started by those in their 20s and 30s, with almost half of those starting a cake business falling between the ages of 25 and 34, and a third between 35 and 44.

TIP: Local partnerships can help reach potential customers. Team up with local wedding and birthday venues to offer discounted cakes to their customers. Partner with other local businesses such as florists, delicatessens and gift shops to pool your customer bases by recommending each other’s complementary services.