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Trend-watching is a really important technique for any food business, especially at this stage. Trend-watching helps you deliver products and services to markets that are currently proving profitable. It can also provide you with ideas for products based on what has worked already in other countries.

For instance, China is arguably the fastest-growing consumer market in the world. This fact is not lost on London’s luxury department store, Harrods, which now employs several Mandarin-speaking staff. So, if you’re selling luxury puddings or drinks, consider having labels printed in both English and Mandarin.

Here’s a selection of food businesses reported on trend-watching site springwise.com to inspire your thoughts. Some maybe too avant garde or not relevant to your thinking, but they have a common theme: engaging with customers in new, innovative ways builds brand loyalty and sales.