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Elsa Santana, aged 34, set up her cake-making business, Let it Be Cake, in August 2011 after leaving her career in IT to start a family.

“I’d been baking cakes for friends and family for years,” says Elsa. “Eventually I decided to take the plunge and launched Let it Be Cake as a proper business. Recent TV shows like Cake Boss and The Great British Bake Off definitely acted as an inspiration and catalyst for my business plan – making me realise that there was a real appetite out there for bespoke cakes like mine.”

“Cake-making offers an appealing business model, especially to mums like me. It allows you to work from home in a very creative industry and to control the hours you work.

“It’s very rewarding. Seeing the appreciation on your client’s face makes long hours of fiddly cake decoration worthwhile!”

TIP: “Cake-makers tend to have a very local customer base, so even though there is lots of competition out there, you can carve a niche in your area.”

 Let it Be Cake | www.letitbecake.co.uk