Читать книгу Social Media Communication - Bu Zhong - Страница 15

This chapter introduces the power of social media through the perspectives of some politicians. It then highlights how social media are used in a time of distrust, which may strengthen the “us vs. them” mentality. Social media are a global phenomenon, which were widely adopted by users around the world almost as soon as they were developed. For a better understanding of the social media age, digitization and digitalization are discussed in detail. Finally, the adoption models of traditional media technologies and digital media technologies are compared. The results should serve a reminder that there are serious consequences if some people choose not to study social media in a timely fashion as later users of digital media technologies may not reach the tech level of early users.