Читать книгу Social Media Communication - Bu Zhong - Страница 4
ОглавлениеContents
1 Cover
4 Preface
5 Part I: Theoretical Foundation of Social Media UseChapter 1: Why Study Social Media?OverviewThe Power of Social MediaSocial Media in a Time of DistrustThe “Us vs. Them” MentalityDigitization and DigitalizationAdoption Models of Media TechnologiesTheory Highlight: Construal Level TheorySummaryLooking AheadDiscussionReferencesChapter 2: Media Technology and Human CivilizationOverviewDefinition of Social MediaDefinition of TechnologyFour Eras of Human CivilizationTheory Highlight: Technology DeterminismSummaryLooking AheadDiscussionReferencesChapter 3: Social Media and Computer-Mediated CommunicationOverviewSocial ChangeComputer-Mediated CommunicationVerbal and Nonverbal CuesInterpersonal CommunicationUncertainty Reduction TheorySocial Information Processing TheoryICT and CommunicationPopularity of Social MediaGroup CommunicationInformation SeekingTheory Highlight: Uses and Gratifications TheorySummaryLooking AheadDiscussionReferencesChapter 4: Social Media, Judgment, and Decision MakingOverviewMedia Technology and Brain ActivityJudgment and Decision-Making ResearchSelective ExposureJDM and Social EndorsementThe Power of Social ContextSocial Media for Patient SupportTheory Highlight: Cognitive Dissonance TheorySummaryLooking AheadDiscussionReferencesChapter 5: Social Media and BehaviorOverviewSocial Media and News ConsumptionSocial Media and Health BehaviorThe Culture of SharingKnowledge CollaborationTheory Highlight: Social Cognitive TheorySummaryLooking AheadDiscussionReferencesChapter 6: Social Media and Privacy ConcernOverviewInternet Privacy ConcernScholarly Perspectives Toward IPCFour EpochsSocial Media SurveillanceGeneration Gap in IPCPrivacy Concern at the WorkplacePrivacy Risks and Coping StrategiesTheory Highlight: Need for CognitionSummaryLooking AheadDiscussionReferencesChapter 7: Social Media and CultureOverviewCultural DiversityFive Dimensions of Cultural DifferencesCultural EvolutionCultural Influence on Social Media UsageCultural Differences in Social Media ActivitiesTheory Highlight: Cultivation TheorySummaryLooking AheadDiscussionReferencesChapter 8: Problematic Use of Social MediaOverviewWarm Feelings in Social Media UseMechanism of PUSMReward System and Self-ControlFOMO and PhubbingCyber Troops and Social Media ManipulationRelief of PUSMTheory Highlight: Third-Person EffectSummaryLooking AheadDiscussionReferences
6 Part II: Social Media for Social ChangeChapter 9: Business Use of Social MediaOverviewBusiness Adoption of ICTBusiness Use of Social Media and BenefitsVirtual Customer EnvironmentWork PerformanceSocial CapitalInformation Benefits in Social NetworksGovernment Use of Social MediaTheory Highlight: Social Network TheorySummaryLooking AheadDiscussionReferencesChapter 10: Social Media Reshape the News IndustryOverviewNews Consumption Habit ChangeThe Power of News MediaNews Decision MakingThe Power of Facebook AlgorithmsFake News and MisinformationDeclining Trust in News MediaNews Media and Social Media GiantsTheory Highlight: Agenda-Setting TheorySummaryLooking AheadDiscussionReferencesChapter 11: Social Media and HealthcareOverviewHealth Information on Social MediaPatients’ Use of Social MediaHealth Professionals’ Use of Social MediaValues of Social Media Support GroupsHealth Information SupportTrust in DoctorsTheory Highlights: Health Belief Model and Crisis and Emergency Risk Communication ModelSummaryLooking AheadDiscussionReferencesChapter 12: The App Economy and Artificial IntelligenceOverview1. The App EconomyApps Promote BusinessThe App IntelligenceApp Store OptimizationTrends of App DevelopmentTrends of Mobile Commerce AppsDiscussionReferencesOverview2. Artificial IntelligenceAI Helps Social Media PenetrationAI-Powered Business SolutionsThe Algorithm ExperienceSocial Media and AIAI Empowers MarketersTheory Highlight: Knowledge Gap HypothesisSummaryLooking AheadDiscussionReferencesChapter 13: Social Media and Social MovementOverviewSocial Media Speed Up Social MovementsNew Path to Social PowerMobilization and Coalition BuildingNetworked PublicsSocial Media and DemocracyTheory Highlight: Diffusion of Innovation TheorySummaryLooking AheadDiscussionReferencesChapter 14: The Future of Social MediaOverviewYoung and Old FishTwo PremisesThe Model of Two-Stage DevelopmentDigital Skills at the WorkplaceEthical Social Media SitesFake News on Social MediaSocial ConnectivitySummaryDiscussionReferences
7 Index
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