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In Chapter 3, a theoretical background is presented to study how people process information in the context of computer-mediated communication (CMC). It analyzes the significant differences between CMC and face-to-face communication. CMC users are often active information processors who can accrue accurate impressions of others and build high-quality relations with them in an online environment. This chapter also introduces the Uncertainty Reduction Theory and Social Information Processing Theory. Both theories should help to understand how people interact with others and process information on social media. Finally, the chapter reviews why social media use sometimes can be quite addictive.