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LEARNING GOALS

This chapter will help you understand:

 What is the power of social media?

 Are social media the culprit of causing social distrust?

 Why do we need to study social media?

 How are traditional and digital media technology adopted differently?

KEY CONCEPTS

The “Us vs. Them” mentality

Echo chamber

Digitization

Silo effect

Information cocoon

Digitalization

THEORY HIGHLIGHT

Construal Level Theory