Читать книгу End Of Competition, The: The Impact Of The Network Economy - C N A Molenaar - Страница 30

The first modification I would like to make relates to the ‘Rivalry between traditional competitors’. This component is best suited to a product-oriented supply chain, aimed at defending market share. Competition has always been regarded as something negative, while these days we see collaboration with competitors based on added value. One should not look at who is a competitor and how a company can compete against them. Rather, one should look at whether there is an opportunity for collaboration and creating value in a network. Instead of only looking at the extent and strength of the competitors, it is better to keep an eye on their willingness to work together. And to see if there are any traditional relationships that can be used, any historical behaviour with regard to working together. Collaborative partnerships, resulting in complete supply chain ecosystems are the central element of modern supply chains. In actual fact, the basis of competition is not to defeat the competition but to motivate customers (Table 1).