Читать книгу End Of Competition, The: The Impact Of The Network Economy - C N A Molenaar - Страница 36

For individual companies it is important that they have a strategy for creating value that is unique compared with the other providers within the network. This is in line with the previously mentioned vision of Treacy and Wiersema, as this value-creating strategy should also be difficult to copy for the competing companies, so that there is a long-lasting competitive advantage. A value proposition that is difficult to copy is one way to obtain a competitive advantage; the other way involves the advantage of the first mover. The first mover of a new concept has considerable value. This value lies in matters such as the creation of a network for the supply chain, the creation of regular clients and the acquisition of a good reputation and brand awareness. By optimising this head start and growing quickly, these newcomers can be disruptive to traditional providers and traditional market structures. In other words, the first innovator has many advantages, while those who do not respond quickly will have to work hard to catch up. This means that as soon as this first innovator has captured a market position, it will be in a strong position that is difficult to overtake by the current competition as well as other newcomers. Amazon, Thuisbezorgd.nl and Booking.com