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Apart from when they are on holiday, many people no longer use postcards as a method of communication, although they are, on certain occasions, the perfect medium on which to write a letter. Though this probably isn’t a huge factor, they may save you money on an envelope, and writing on both sides of a blank postcard can create space for quite a long message, even though it might be one that still feels very casual. For any brief message, a postcard is ideal, although clearly not when this message contains confidential or personal information. They are particularly suitable when sending ‘thank-you’ notes for gifts or for a dinner invitation, since you don’t need to say the same thing several different ways just to fill the page.

ILLUSTRATION 2 Typical postcard layout. Keep your message brief

When choosing a postcard, think about both the message you want to convey and the personality of the recipient. A comic illustration may be good for your college friend but singularly inappropriate for your aunt or one of your work colleagues. Plain postcards, these days, tend to be enclosed inside envelopes anyway, so, if you are considering one of these, you might just as well use A5 headed cards. Postcards with subdued works of art tend to be suitable for just about anybody. If you want to appear sophisticated, always choose this more general variety rather than the type that displays a saucy image of a seaside pier.