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WHY WRITE?

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Hundreds of letters are opened every morning. You will want your particular missive to be the one that is clearest on the page and therefore read first, and you will want it to be understood immediately and acted upon without delay.

Ask yourself:

• Do I know what my message is?

• If yes, then is my message necessary?

• If yes, then is the recipient my friend?

• If yes, then would a telephone call be more appropriate?

• If no, then is this mainly a social or a professional communication?

• If professional, then am I trying to make an impression?

• If yes, then will I be embarrassed to be reminded that this letter exists in a year’s time?

• If no, then continue.

Collins Letter Writing

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