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what is the category life Cycle stage for your product

Introduction and growth

Maturity

classic long life

hybrid

GAP

EXPLOITER

ACCESS

PERFORMANCE

What is your Business Model Archetype?

start anywhere

sharing the future

product component of value proposition

Service component of value proposition

Is your product 100% Cradle to Cradle (C2C) including logistics and energy?

This is quite an accomplishment!

Congratulations, you should be able to operate in a circular way with this

product and business model archetype

Can you change your product

design to have a longer than

category average lifespan?

Can you change your product design to become 100% C2C? (including logistics and energy)

YES

Does your product have a longer

than category average lifespan?

Becoming more circular with your business will require a new business model archetype and a

new product design

Consider shifting to an alternative business model archetype that

will allow you to profit from/over

the product’s lifetime

YES

Decline

SELL MORE SELL FASTER

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