Читать книгу No B.S. Business Success In The New Economy - Dan S Kennedy - Страница 3
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Media Raves about the No B.S. Business Success Book and its Author
CHAPTER 1 - THE DECISION AND DETERMINATION TO SUCCEED
Truths That Aren’t, That Hold You Back
WARNING: Your Entry Point to Entrepreneurship May Be a Handicap to Overcome
Keeping Faith with Your Commitments
ACCUSATION: You’re a Workaholic
PERCEPTION: You’re a Wild-Eyed Risk Taker, a Riverboat Gambler. Have You Lost ...
BIG LIE: The Price of Entrepreneurial Success Is Just Too Much to Pay
CHAPTER 2 - THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED
Take a Trip Down Lonely Street
I’m an Overnight Success—After 30 Years
Even with Success, There Is Failure
What Ultimately Separates Entrepreneurial Winners from Losers?
CHAPTER 3 - HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
Ask Your Counterparts and Competitors
“Steal” Already-Tested Direct-Marketing Strategies
Moving Ideas from One Business to Another
What If Everybody Hates Your Idea?
CHAPTER 4 - POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS
Positioning Strategy #1: How to Describe What You Do to Attract the Customers ...
Positioning Strategy #2: How to Price
Positioning Strategy #3: How to Make Your Image Work for You
Positioning Strategy #4: Self-Appointment
A Story of Positioning Success
CHAPTER 5 - HOW ENTREPRENEURS REALLY MAKE MONEY— BIG MONEY!
How to Tell If You Are an Entrepreneur (or Not)
The Fortune-Building Secret of Total Customer Value
Networking, Strategic Alliances, and Joint Ventures
The Remarkable Value of a Duplicatable Model
Mastering the Six Entrepreneurial Competencies
CHAPTER 6 - HOW TO CREATE EXCITING SALES AND MARKETING BREAKTH ROUGHS
At Least Avoid the Ultimate Marketing Sin
Breakthrough Strategy #1: Find a Market Niche and Exploit It
Breakthrough Strategy #2: Find a New Sales Media and Let It Make You Rich
E. Joseph Cossman’s Million-Dollar Secret
Breakthrough Strategy #3: Create a New Type of Guarantee and Confound Your Competition
Breakthrough Strategy #4: Deliver Exceptional Service and Earn Word-of-Mouth Advertising
Breakthrough Strategy #5: Get Professional Prowess on a Percentage
Breakthrough Strategy #6: Reasonable Investment
CHAPTER 7 - WHY AND HOW TO SELL YOUR WAY THROUGH LIFE
Changing Your Attitudes About Selling
Fully Embrace Your Role as Salesperson
The Two Most Important Sales You’ll Ever Make
How to Bridge the Confidence Chasm
CHAPTER 8 - KEY PEOPLE FOR YOUR COMPANY
Take Off Your Rose-Colored Glasses
The Worst Number in Any Business—and What to Do About It
CHAPTER 9 - WORKING WITH LAWYERS AND ACCOUNTANTS
How to Be Litigious without Buying Your Lawyer a Yacht
What to Do If You Are in a Fight
When You Must Really Use a Lawyer
Putting a Wall Around Your Castle and Alligators in the Moat
Strange Creatures, Accountants
Rear View Mirrors, Magnifying Glasses, and Binoculars
CHAPTER 10 - WHY ENTREPRENEURS AREN’T MANAGERS—AND WHAT YOU CAN DO ABOUT IT
Forget the Idea of Ownership Mentality
How Your Employees Sabotage Your Marketing
You Can Only Expect What You Inspect
Identify, Keep, Reward, and Motivate
Recent Discoveries About All Employees
Good People Can Make a Huge Difference
What Works for You Is What’s Right
CHAPTER 11 - HOW TO MANAGE YOUR CASH FLOW
The Five Keys to Multiplied Cash Flow
Two Commonly Under-Utilized Means of Boosting Sales, Profits, and Cash Flow
The Ultimate MCF Tactic: “Pre-Pay”
CHAPTER 12 - HOW TO ACHIEVE PEAK PRODUCTIVITY
Why “Do It Now” May Not Be the Best Advice
Refuse to Let Them Steal Your Time
Put a Stake Through the Heart of Every “Time Vampire” Who Comes Your Way
The Secret of Secrets of Getting Rich
CHAPTER 13 - HOW ENTREPRENEURS ATTRACT GOOD LUCK
How to Be in the Right Place at the Right Time
Luck Is a Product of Universal Law, But It Needs Some Assistance
Some Practical Advice on Attracting Good Luck
CHAPTER 14 - WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE
Three Strategies for BIG Income Even if Starting as a Small Business Owner
The New Mandate of The New Economy
CHAPTER 15 - USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE
Don’t Let Your Business Own You
How to Help Your Business Mature
CHAPTER 16 - HOW TO GET A BUSINESS OUT OF TROUBLE
As Long as There’s a Pulse, There’s Hope
Direct Your Energy to Business Re-Invention
CHAPTER 17 - A FEW FINAL THOUGHTS ON THE NEW ECONOMY
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