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ABOUT THE AUTHOR

My name is Daniel Disney, and firstly, no, I am not related to Walt Disney (that I know of anyway).

I am on a mission to help everyone leverage LinkedIn to its full potential to grow their personal brands, grow their businesses, generate more leads and sell more.

What separates me from 99% of the LinkedIn experts and trainers out there is that I am a salesperson at heart, not a marketer.

Whilst I have learned how to generate a very large amount of consistent qualified inbound leads from LinkedIn, grow brands and reach millions of people through content, my passion and focus has always been, and will always be, selling.

Here are a few of my LinkedIn achievements:

 70,000+ Personal LinkedIn Profile Followers

 650,000+ LinkedIn Company Page Followers

 £Millions in Revenue from LinkedIn

 300+ Articles Published on LinkedIn

 150 Million+ Content Views Every Year

 10,000+ New Followers Every Single Month

 No.1 Most Influential Sales Expert on LinkedIn 2018, 2019 and 2020

Not only have I achieved a lot on LinkedIn, but I continue to do this every single day, even as you're reading this book right now.

I leverage LinkedIn and social selling not only to sell my LinkedIn training courses and international keynote talks, but I use it to sell advertising packages for my other business, The Daily Sales. I utilise everything that you will read in this book to generate opportunities, grow relationships, close sales and manage accounts selling advertising space and media partnerships.

What you'll read in this book are tried, tested, proven and mastered techniques, strategies and tips for turning LinkedIn into a lead generating and sales closing machine.

For more information on me and what I offer, along with daily social selling, LinkedIn and sales tips, follow me on LinkedIn, Facebook, Twitter and Instagram, subscribe to my YouTube channel and check out my website –

www.danieldisney.online

MY LINKEDIN JOURNEY

I joined LinkedIn on Monday 15th October 2012 after joining a fast‐growing tech business as their Regional Sales Manager. Tasked with bringing on new big accounts, I started doing what I had always done, picking up the phone and cold‐calling.

One morning, a few weeks into the role, an email came through from ‘LinkedIn’. The headline mentioned that someone I knew had sent me a connection request through LinkedIn. (Now, even if you don't have LinkedIn, people can add you from your email address, which in turn prompts people not using LinkedIn to create a profile.)

Curious, I took a look at this social network called LinkedIn. It didn't look like Facebook or Twitter, it was filled with professional content, people had job titles, it was like an online networking event. I set up my profile and accepted the connection request.

After struggling to get through to some of the larger companies that I was targeting, one problem kept cropping up. Every time I would get through the gatekeeper, nine times out of 10 they would only connect me to the decision maker IF I had their name. The problem was that the information I had wasn't fantastic and often didn't come with names, or where it did they were people who had left many, many years ago.

One account was really bugging me, as I had a strong feeling it would be a really good fit and a really good opportunity. So, I logged into LinkedIn and decided to search for their company page. When I scrolled around, I noticed there was a page within it that had all of their employees listed. I clicked through, scrolled around and then right there in front of my eyes was the full name of the decision maker I had been trying to reach for weeks.

Barely two to three minutes of scrolling on LinkedIn and I'd found something that I had needed for weeks, the key to get through the tough gatekeeper door. I phoned up the company, gave them the name and was connected straightaway.

This was the start of my LinkedIn journey.

After learning that particular function on LinkedIn, I then started to read the information on my prospects' profiles. Before I knew it, I was finding tons of valuable information that I could then use on sales calls and visits. The next progression was learning how to use the messaging function to start conversations with prospects and even progress/chase opportunities through the sales process. Eventually I was even closing deals through LinkedIn messages.

The next step was to start utilising content on LinkedIn. I had been reading and consuming content on LinkedIn for a long time now and loved some of the articles from thought leaders around the world. I decided it was time for me to write a LinkedIn article. This was, I believe, around 2015. I had ZERO experience in writing, I didn't study literature at university or have any experience in writing blogs. The most experience I had in writing was writing sales emails to prospects and customers!

However, I decided to give this a go. I wrote a simple article on my personal favourite motivational sales quotes. Looking back, it was pretty terrible! It had a horrible image that didn't fit the screen, the writing was all over the place and it didn't generate much more than a few likes. But at the time, I had never got ‘likes’ before, so a few for me was amazing!

I kept writing articles, at least one a week, and as each article went out, more people began to read them and engage with them. After a few months, I received my first inbound lead following an article I published. Someone had read my blog, viewed my profile, seen what I offered and was interested. After a few LinkedIn messages back and forth we jumped on a call, set up a meeting and they converted into a customer within a week.

After that I then went on to discover how to generate OUTBOUND sales opportunities via LinkedIn. We will cover that more throughout the book….