Читать книгу The Ultimate LinkedIn Sales Guide - Daniel Disney - Страница 9

‘This book will become THE guide for businesses, salespeople and sales teams everywhere who want to learn and master LinkedIn for prospecting, lead‐generation and selling’.

In modern sales, an omni‐channel approach to prospecting and sales engagement gives you the highest probability of reaching the right prospect, at the right time, with the right message. From the phone and email to video, direct and text messaging, and social media, B2B sales professionals have more ways to engage prospects than at any time in history.

LinkedIn, in particular, has become a crucial part of the modern B2B toolkit. For the sales profession, LinkedIn is the most important technological advancement since the telephone.

I've endured my share of salespeople who whine that they are not comfortable on social media, don't know how to use it, think it is a waste of time, and mostly complain that they don't have time for it. If you are in this camp, then you need to wake up – and fast!

There has never been a time in sales when so much information about so many buyers was this easy to access. And not just contact information, but context. Through the social channel, we gain glimpses into our prospects' behaviour, desires, preferences, and triggers that drive buying behaviour and open buying windows.

It is critical that you include LinkedIn in your sales strategy. As a sales tool, it is essential. No matter what you are selling, LinkedIn is no longer optional.

To be blunt, it is stupid to ignore LinkedIn. Pure sales malpractice. Eventually it will be a death sentence for your career.

Enter Daniel Disney, a man who lives and breathes LinkedIn. Daniel's passion and energy for LinkedIn is infectious, motivating, and present on every page. It makes this wonderful book hard to put down.

What I love most about this book is that it is short on theory and long on how‐to. It is a practical deep dive into every facet of LinkedIn. Daniel teaches you exactly how to leverage and master LinkedIn for lead generation, prospecting, advancing pipeline opportunities, and elevating your personal brand.

If you are ready to master LinkedIn and gain a distinct competitive edge in the marketplace, start reading now. But, before you get started, stop and grab your highlighter. I promise you will need it.

1 – Jeb Blount, CEO of Sales Gravy (www.salesgravy.com) & author of Virtual Selling: A Quick‐Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast