Читать книгу The Ultimate LinkedIn Sales Guide - Daniel Disney - Страница 15

There are so many components to LinkedIn, many that most people never even think about or do anything with, that it takes a while to go through all of the key parts.

Your profile can be broken down into micro‐sections. There are many different search techniques to find prospects, messaging styles, content strategies, and personal branding principles, which means it's a complex process to get the most out of LinkedIn.

To make this as simple as possible, I've broken it down and simplified it into these five key pillars:

1 Profile

2 Network

3 Messaging

4 Content

5 Personal Brand

Not only are these the key pillars of LinkedIn success, but they're also in the order in which I would recommend that you work on them (which is also how this book is structured). The reason that the order is important is due to how they are all so closely connected.

For example:

 Your LinkedIn profile is the first thing to work on and in my opinion is the foundation of all success on LinkedIn. You could read this book, skip the first two pillars and jump straight into content. Let's say you read everything I've shared about creating amazing content on LinkedIn and creating viral content and you go out and create a fantastic post that goes viral straightaway! You're feeling pretty happy with yourself; your post starts clocking above 100,000 views.

A large percentage of those people, having enjoyed this amazing post that you've created, are now going to want to learn more about you. What is the best way they can do that? Look at your LinkedIn profile of course!

But you haven't updated your profile.

It doesn't have a background image, your summary is just one paragraph long and doesn't mention anything about the product or service that you offer now, it simply summarises how great you are. There's not much information in there and as people read through it, they don't actually know what you do, what you offer or how it can help them.

So like water pouring into a bucket full of holes, all of those people just wash away, leaving your profile with an interest in buying from you or even worse, leaving your profile with an interest in the product that you sell, but not realising that you sell it.

Had you updated your profile first, you could have ended up generating some great business from that post, which is why they go in this particular order and why I would suggest following this book in the way that I've structured it.

My goal is to help YOU generate leads and sales from LinkedIn and I'm working as hard as I can to make sure this book is built and structured to do just that.

I'm going to start by showing you how to create the ultimate LinkedIn profile, one that will help you convert the people viewing it into prospects, leads and customers.

Then I'll show you how to grow a valuable network of prospects, customers and peers. Your network is your net worth and I'm going to help you build a very valuable one.

After that we will cover how to turn your network into leads and sales opportunities through effective messaging. I'm not talking spammy sales‐pitch messages, but well‐crafted conversation‐starting messages.

Next I'll show you how to create super‐engaging content on LinkedIn that provides value to your prospects, generates leads and builds trust.

Finally, we'll cover your personal brand, and how you can become a trusted and respected figure in your industry.