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Contents

Acknowledgments

Foreword by David Copperfield

Preface: Who Should Read This Book?

Introduction: What Is a Magician?

PART ONE: Imagine

The First Strategy: Forget Reality

The Second Strategy: Reboot Aspiration

The Third Strategy: Imagine First

PART TWO: Plot

The Fourth Strategy: Disorganize Innovation

The Fifth Strategy: Cheat Preemptively

The Sixth Strategy: Redirect Your Audience

PART THREE: Empower

The Seventh Strategy: Grab the Dialogue

The Eighth Strategy: Overcome and Prevail

The Ninth Strategy: Empower Belief

Conclusion: Play Offense with Your Imagination

About the Authors

Endnotes